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The Bot Signal Episodes

These are episodes of my old podcast. You will find them entertaining and filled with information about the use of chatbots. Enjoy!
July 19, 2018

Treat People Like VIP's With Bots

Making people feel like VIP's in your business is a no brainer. We're all trying to do this every day. But how would you do that in a chatbot? Do you have to be available 24/7, and have a thousand …

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July 17, 2018

Cool Tools For Messenger Bots: Image Edition

So you've decided you want to use an avatar to add personality to your bot... great choice!! But... where to find that avatar? How much is it going to cost? And.. do you HAVE to use stock photos that look …

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July 10, 2018

What Zombies Can Teach You About Messenger Bots

Let's have a little fun today, shall we? On todays' show, I'll show you what zombies have in common with digital marketing, and I'll also give you the lowdown on how to avoid those shambling monstrosities. (Also, a few tips …

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July 9, 2018

So Much More Than Marketing

Today, I'm telling a story about a mind blowing experience that I had with bots. Spoiler Alert: Bots will change marketing forever, if we do them right. It's changing how I feel about my marketing, and I got on the …

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July 4, 2018

Measuring Engagement In Your Bot

The #1 thing most people will tell you about bots? That the open rate (90%) and click through rate (40%) are amazing. I won't lie: those numbers drew me in too! But... there's so much more to measuring your bot …

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June 29, 2018

Repurposing Content In Your Bot

How much of your existing content can be repurposed in your Messenger bot? How much does it need to be changed to fit Messenger? Is it better to just start from scratch? Join me today and I'll share with you …

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June 27, 2018

Make Your Message Stand Out With Bots

Many of us have created onboarding sequences for our subscribers. They're dead useful, they can be used to educate and delight your subscribers... in short, they're awesome. Today we're going to talk about a sequence of a di...

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June 25, 2018

How To Show Humanity In Your Bot

No one wants to talk to a robot. No one wakes up in the morning and thinks, "Today I'm going to call the cable company and shout at their "interactive voice response" system. Robots and autoresponses make us feel frustrated …

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June 19, 2018

How Messenger Bots Differ From Traditional Marketing

Page likes, website hits, and video views, oh my! If you're sick of measuring yourself by the usual numbers, then you might want to give Messenger bots a try. Today I'll tell you three reasons why chatbots are different. Be …

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June 18, 2018

Create a Welcome Mat For Your Bot

First impressions determine everything, and that's especially true for bots. Today I'll teach you six ways to make a fantastic first impression with your Messenger bot. You'll learn what to put in, what to leave out, and how ...

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June 12, 2018

Use Audio In Your Bot

Ahhh, the sweet dulcet tones of your own voice. Did you know that you can include audio clips in your bot? There are a lot of different ideas you can use to incorporate audio, which is a fast growing medium. …

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June 12, 2018

Simplify Your Bot

So many features, so little time. How do you know what to include? What do you need to have built before you launch your chatbot? What do you need to avoid? In this episode, we talk about what you really …

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June 12, 2018

Bad Bots (And What Happens To Them)

Messenger Bots have been around for over a year. We've got bots of all kinds out there, including bots of questionable quality. What makes a bad chatbot? how can we avoid them? What are the consequences of writing a bad …

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June 5, 2018

How To Create A Remarkable Experience with Chatbots

There is a way to make your message stand head and shoulders above the crowd. You only need to develop one skill to create a truly remarkable chatbot experience. In today's show, I tell you what that skill is, and …

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June 4, 2018

Use Bots To Impact Your Speaking Engagement

You've worked so hard to get here. Getting onstage in front of a room of people who eagerly await your every word - it's an entrepreneur's dream. What if... your impact could be bigger? What if you could have a …

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